— Who Doesn’t Love ‘Beautiful-looking’ Flowers, But what about their Rates?

Introduction

There’s none of the situation, where someone doesn’t love the flower's scent, their charming looks and their obvious beauty. But when you search for any particular kind of flower - You See the rates “Out of Your Control”. Have you ever wondered - Why? Let’s find out the true reason behind it.

               Most of the charming flowers are expensive, whether they are kept in a bouquet or a handful of Roses. It’s not about the profit, ‘All-Time’. It is something more than that. Let’s find out the true reasons involved behind it.

1. Sensitivity of the Temperature

As you know, flowers are usually quite sensitive and unpredictable in their nature. The majority of flowers have a short life span, which is based on the circumstances like; Temperature, Light-Exposure, Humidity and Water Supply - These factors affect their lifespan as well as their beauty and freshness also.

                 Just for example, most people's favourite flower ‘The Rose’ has an average lifespan of about 7-10 Days (Under Suitable Conditions). But if they don't receive the ideal conditions to bloom (Grow); there will be a huge impact on their lifespan (Short-Lived). This was the first reason, why the florists charge you money; above your expectations.

Important: - Even if you receive a same-day delivery for your chosen flower from any place, you still need to keep the flower in the required circumstances to maintain its longevity (Take Guidance from the person - from whom you buy the flower).

2. Seasonal Nature

You already know this; every type of flower has some sort of seasonality associated with it. This makes their supply, a bit limited compared to the other products in the market. There are many flowers, which are available only once a year, which makes them Abundant for the rest of the year or makes them too much expensive (Off-Season); Since they need to be imported from different parts of the earth (Where they are available or grown at that period of the time).

Principle:- “Lower the Supply - Higher the Demand”(Higher Price) and “Higher the Supply - Lower the Demand” (Lower Price).

3. “Shipping Costs and the Supply Chain” - Also Matters!

As I already mentioned that flowers are quite sensitive in their nature, therefore it becomes very crucial to supply these flowers to the different delivery places with suitable conditions. This leads to having more resources, which automatically higher the cost (Due to Maintenance). Let me share some of them;

                Flowers require specialised packaging, refrigerated transportation and faster shipping techniques. So, it’s really crucial for the florists to find vendors, who can deliver the flowers with all the conditions met smoothly and even after that, florists need to be in constant touch with the vendors; until the supply of their packed items has been done.

4. Labor Costs and Others!

It takes a lot of dedication, along with time and money to grow a quality flower; which can last for a week. To maintain the flower’s freshness, professional expertise is required at each part of the life of a flower (From Cultivating the Flower’s seed to Harvesting time and even post-harvesting).

                When you want to use these same flowers for the purpose of designs, arrangements and Inside of a Bouquet, it requires the expertise of skilled personnel for the maintenance and organization of the flowers. Eventually, these all combine up to make the cost of these flowers; higher than your expectations.

5. Branding and Market’s Current Trend!

It is very important to know about the Market’s Current Trends and different Branding strategies for flowers. Just imagine, even if a flower grows well at a particular time of the year, but has too much demand (Higher than Normal), then it will obviously lead to extra costs of buying a flower above its normal price.

Different firms and companies apply this strategy that is, they target the Higher-End consumers to automatically increase their charges and are able to make a good profit on each sale. These include the following;

  • Celebrity Endorsements.
  • Luxurious Gift Wrapping.
  • Excellent Floral Designs.

In addition to these, a rarity of the flower and the competition in the market can automatically lead to incremental charges for buying a flower above the price - Compared to the price, at the place of their birth.

Conclusion

As you got to know about all the factors that are involved behind the pricing of a flower. You might have realized the facts and scientific reasons involved behind the higher costs of buying a flower. I believe, most people (Before reading this blog) only know about the profit margins but; I hope this cleared all the fog (In your Mind).

                So Next time, whenever you buy a flower from any online florist or shop; you should understand the real factors involved behind the pricing of a flower. So that, you can decide the correct price to pay for the florist/shopkeeper for buying a flower - By comparing it with the other shoppers and florists in the market.